At first glance, it makes no logical sense… One can argue that Berghain will take care of your minimum steps count and cardio fitness, but the truth is that in Berlin, we don’t have mountains to climb, ultra trails to conquer, or high winds to fight. Yet Berliners are becoming more and more interested in functional gear. Functional and stylish, that is. Recent statistics indicate that Berlin has become a significant market for high-end sports brands. In 2023, the city's sports apparel and footwear market saw a growth of 8%, with high-end brands accounting for a substantial portion of this increase. Stores like Arc'teryx, Patagonia, and North Face reported a 12% rise in sales, reflecting a growing demand for premium sports gear among Berliners. We take a closer look at the newcomers and trend-setters:
Â
A Canadian brand, Arc'teryx, which just opened its shop in Berlin-Mitte, is renowned for its meticulous craftsmanship and high-performance outdoor gear. By blending technical excellence with urban style, Arc'teryx has established itself as a go-to brand for those who appreciate high-performance fashion that doesn't compromise on aesthetics. When you enter their minimalist store on Rosenthaler Strasse, you’ll be wowed by a wide selection of both technical gear and street-sensible pieces. While Arc'teryx caters to the needs of serious outdoor adventurers, its emphasis on durable, lightweight, and weather-resistant materials makes it a favorite among Berlin's active community, who value both functionality and style.
ă…¤
Originating from Sweden, Peak Performance seamlessly combines Scandinavian simplicity with urban sophistication. It recently opened a small shop in Hackeschermarkt, and the fact that it’s next door to the most wearable fashion brands like H&M and COS shows that Peak Performance offers stylish yet practical designs, suitable for both city life and outdoor activities. Peak Performance’s collections feature sleek silhouettes and muted color palettes, appealing to Berliners who appreciate minimalist aesthetics. The brand's focus on sustainability also resonates with the city's eco-conscious consumers, making it a standout choice in the high-end sportswear market.
ON, a Swiss brand that has gained significant traction in Berlin, is revolutionizing the running shoe industry with its cutting-edge technology. Known for its unique CloudTec® sole, which provides a cushioned landing and explosive takeoff, ON shoes are a hit among Berlin's running enthusiasts. The brand's dedication to enhancing athletic performance through innovative design aligns perfectly with the city's love for fitness and health. ON’s stylish and functional footwear has earned a loyal following in Berlin, where urban runners and fitness aficionados seek the best in sports technology. You can find the ON store in Mitte or shop online.
Â
HOKA, a leading name in the running shoe market, has captured the hearts of Berlin’s athletes with its maximalist approach to cushioning and support. Originating from France, HOKA’s distinctive, oversized soles offer unparalleled comfort, making them a preferred choice for long-distance runners and marathoners in Berlin. But don’t be surpised when you’ll see a Berlin fashionista wearing HOKA. The brand’s commitment to performance and comfort ensures that Berlin’s active residents can push their limits while enjoying exceptional support and protection. While we were told that the HOKA flagship store is coming to Berlin, we can’t yet confirm the location.
We shall not forget the brands that have been Berliners’ favorites for some years now. North Face is known for their exploration and durability, Patagonia for environmental stewardship and ethical practices, Salomon for advanced technology, Lululemon for its premium yoga wear, Adidas and NikeLab for exclusive and high-end collaborations and products.Â
As for devoted cyclists, there’s Rapha in Mitte. A British brand known for its premium cycling apparel and accessories, Rapha has made a significant impact in Berlin's cycling community. Beyond retail, Rapha Berlin serves as a hub for cycling enthusiasts, hosting events, rides, and workshops that foster a sense of community among cyclists. The store's café and clubhouse atmosphere provide a welcoming space for Berlin's cycling aficionados to connect, share experiences, and fuel their passion for the sport. Rapha's emphasis on craftsmanship, innovation, and community engagement makes it a standout in Berlin's high-end sportswear market.
Â
So, whether you are training for your next Berlin marathon or sprinting through the bars and clubs of our lovely city, put those snickers on and leave a trail of glitter wherever you go.
Related Articles:
 ABOUT         CONTACT         INSTAGRAM         DATA PRIVACY         IMPRINT